Bengali movie

Comparing the last 10-12 years demonstrates that there is a significant change in our traditional culture.
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 Due to easy exposure and other reasons this change has occurred in the various dimensions of culture. Due to this change, consumers preference towards some of aspects have increased like the increase in fashion awareness, quality preference etc. On the other hand aspects like bargaining habit, attraction towards the traditional songs, reading habit etc has decreased where as for some of the aspects there is no change.
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To understand the influence of satellite TV on the culture of Bangladesh consumers are asked to consider the influence of satellite TV ignoring the other possible reasons for the cultural change. For collecting the data a five point rating scale is used ranging from strong influence to no influence. The data is shown table 7 in the appendix. The survey result shows the respondents’ view about how the cable TV has influenced the cultural changes.
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The changes in the dimensions on which the respondents think that satellite TV has strong influence are increase of fashion awareness, brand preference, following foreign customs and for the decrease in social bondage, home based fantasy, interest of foreign music/movie. 70% of the respondents think that satellite TV has strong influence for increased fashion awareness, 58% think it has strong influence for increased fast food consumption habits and another 63% think it to be the influencer for increasing interest in foreign music/ movie.
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On the other hand Cable TV has moderate influence for increases in quality preference, gender balance, and knowledge based society and for the decrease in interest of Bangla movies music. The area where the cable TV has less influence is the increase in eating out, children’s participation in decision making, and for the decrease in religious bindings.
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For the change of other dimensions like decrease in bargaining habit, and for reduced family size the respondents think that there is no influence of cable TV. They think that there are other reasons for this change like changes in education level, social awareness, technological change and other need driven changes.
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 A general pattern is observed in the result that the people of middle/ lower middle class think that the cultural changes is mainly due to the influence of Cable TV whereas the upper class people think that there are other important reasons for this cultural change. This view of the upper class people is possibly due to their more exposure to other media / latest technology and greater awareness about the changing society.

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